William Paterson University Athletics

Name, Image and Likeness are three elements that make up a legal concept known as the “right of publicity.” NIL refers to an individual’s ability to capitalize on their right of publicity and to be compensated through third-party endorsements. Student-athletes may now earn cash, gifts-in-kind, promotional discounts, equity shares, reduced costs of services or any other form of legitimate payment for work performed.

NCAA college student-athletes may monetize their name, image and likeness (NIL), but NIL must not be used as a recruiting inducement, may not be used to provide extra benefits, and compensation may not based on athletic achievement (I.e. pay for play).

William Paterson University's student-athletes are subject to the provisions of the New Jersey Fair Play Act.

NIL Resources
William Paterson Name, Image and Likeness (NIL) Guide 
William Paterson Student-Athlete NIL Activity Reporting Form (required by law for each NIL activity) 
William Paterson Branding and Marks NIL Usage Request Form (required for use of WP logos, etc.) 
NCAA NIL Assist